Project

The secret of Salon Klipsi's success

Lohja Entrepreneurs (fin: Lohjan Yrittäjät ry.) commissioned a video from Raccoonbox about Maarit Salo, the founder of Salon Klipsi. Our task was to highlight Maarit's authority and expertise. The video was designed to be presented to a jury that awards entrepreneurs.

Reading time is one minute.

Salon Klipsi founder Maarit Salo in front of Raccoonbox camera.
Maarit Salo shares her experience of founding and growing Salon Klipsi. Maarit has been the leader of the successful Salon Klipsi hair salon since 1986 and reveals the secret behind this national hairdressing chain's success in Finland.
Video language is Finnish.
Maarit Salo unveils the secret of success, explaining that it consists of three important factors. According to her, a stable family background lays the foundation, a clear vision guides the operations, and leading quality staff drives the company forward. Salo emphasizes that you can't achieve success alone - you can enable things on your own, but especially when expanding the business, great staff is the most important asset!
Note the positioning of the person in the image. The subject should not be completely centered in the camera. There should be more space in the direction of the gaze.
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